REQUIREMENTS
Functional Competencies:
- Keyword Research and Competitor Analysis
- Execute On-page and Off-page SEO strategies (including link building)
- Experience using Google Webmaster tools and Google Analytics
- Hands-on optimization; improving the site and internal linking architecture, page construction, meta-data, content, and SEO copywriting.
- Hands-on SEO experience in creating quality backlinks on High authority websites.
- Execute back linking exercise effectively to improve rankings on Targeted Keywords as per given timelines.
- Experience working with popular keywords tools (Google Keyword Planner, SEMRush, etc).
- PPC - Manage Pay per click marketing - build and optimize PPC campaigns
- SMO - Increase Social Media Presence via Post on Social Networking Sites like Face book, Twitter, LinkedIn, Pinterest, Instagram & other social networking sites
- webmaster tool errors and crawl issues
- Experience with SEO Paid tools, Google Analytics, webmaster tools, ranking tools etc.
- Develop and provide reporting daily / weekly / monthly reporting on the health of SEO