C H A W T E C H

solutions

Nicolock AR Platform -

A cutting-edge Augmented Reality platform that allows customers, contractors, and homeowners to visualize Nicolock hardscape products in real-world environments before purchasing, improving buyer confidence and accelerating sales decisions.

Industry

Hardscape Manufacturing / Construction Technology

Platform

Website, iOS & Android

Timeline

5-6 Months

Region

USA

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RESULTS ACHIEVED

0

Increase in Product
Engagement

0

Improvement in Buyer
Confidence

0

Increase in Product Visualization
Usage

0

Reduction in Sales Decision
Time

Project Overview

Nicolock wanted to modernize the way customers explore and select paving stones, retaining walls, slabs, and outdoor living products. Traditional product catalogs and static images made it difficult for customers to understand how products would look in their own outdoor spaces. We designed and developed a complete Augmented Reality ecosystem consisting of: Web-based AR platform, iOS mobile application, Android mobile application, Centralized admin management system, Shared product database and content management platform.

The Client

Nicolock

Website

ar.nicolock.com/nicolockar

Project Type

Augemented Realty

Year

2025

THE CHALLENGE

Customers struggled to visualize products before purchase
Static product photos failed to demonstrate real-world appearance
Managing hundreds of products and color variations was time-consuming
No centralized system for web and mobile content updates
Dealers required a more interactive sales tool

OUR SOLUTION

Real-time AR product placement
Shared database across Web, iOS, and Android apps
Centralized product and color management
Product categorization and filtering
Scalable cloud-based architecture
Optimized 3D model delivery and rendering

Project Highlights

Users can place pavers, slabs, walls, and outdoor products directly into real-world environments using their mobile device.

Browse multiple product categories and instantly switch between available color options.

Consistent experience across Web, iOS, and Android applications.

Manage products, colors, categories, descriptions, and AR assets from one location.

Business Impact

Increased customer confidence during product selection

Improved dealer and contractor presentations

Reduced uncertainty before purchasing

Enhanced digital customer experience

Stronger product engagement and interaction

Streamlined content management processes

The AR platform transformed the way customers interact with our products. Managing products across web and mobile applications is now seamless, while customers can confidently visualize designs before making decisions.

- Jeremy Mutschler, CMO, Niclock

Technologies Used

Why It Works

Real-world visualization reduces buying hesitation
Centralized management minimizes operational effort
Unified database ensures content consistency
Mobile-first AR experience improves engagement
Scalable architecture supports future product expansion
Faster product updates across all channels

Before vs After

Before

Static product galleries
Limited customer visualization
Manual product updates
Disconnected digital experiences
Lower customer engagement

After

Interactive AR product placement
Real-world visualization
Centralized content management
Unified web and mobile ecosystem
Higher engagement and product exploration

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